Audrey, the Libra who chose her side: The Radiance of Transparency
A Libra by zodiac sign, Audrey likes to joke about her daily indecisions. But make no mistake: when it comes to ethics, transparency, and responsible consumption, she never hesitates. Determined, radiant, and soon to be a mother, the woman known on TikTok as @aud2d2_ has given herself a clear mission: to inform and awaken consciousness, in a world where profit reigns and where people and the planet too often come second.
Earthly roots, Human values
Originally from Périgord, Audrey grew up surrounded by her brothers “eating dirt,” as she humorously puts it, with a warm-hearted mother who worked as a nurse (incapable of turning her back on her patients even after retirement) and a father who was both a chef and a truffle farmer. Within this simple and sincere environment, she learned very early on the meaning of service, care for others, and respect for the planet.
These roots now fuel her determination to protect the Earth, reject the excesses of overconsumption, and pass on her values with kindness.When the Pen becomes a Voice
After a literature baccalaureate with a theater option, followed by studies in Japanese, Audrey turned to the media world. A professional author, she also became a television and radio columnist, honing her skills for ten years in prestigious newsrooms such as L’Équipe, Europe 1, and France 2. Her very first contract? Co-writing Mon journal intime, imagined as the diary of the heroine of the cult movie LOL by Lisa Azuelos, which left its mark on an entire French generation, fans of BB Brunes and Troy Bolton-style bangs.
Insatiably curious, passionate about all subjects, and deeply drawn to writing, it was only natural that she created the TikTok account @aud2d2_. This platform became her free space of expression, where she exposes brand misconducts, suggests responsible alternatives, and educates with humor and pedagogy — gathering a community of more than 73,000 followers today.Luxury and Overconsumption: a crisis of trust
Luxury is a recurring theme for Audrey. To her, it should remain synonymous with artisanal savoir-faire, noble materials, emotions, and heritage. But today, this vision is cracking. Price increases are no longer justified by quality, quite the opposite, vintage pieces often surpass current productions in durability. Customer experience and after-sales service are no longer enough to convince, and repeated scandals are eroding the legitimacy of major houses. She cites, for example, the sudden departure of Alessandro Michele from Gucci in 2022, decided in total opacity. A succession of events that continues to feed clients’ doubts and questioning.
This disaffection opens the door to counterfeiting, which is becoming ever more sophisticated, to the point of hybrid fakes: items blending authentic and fake parts, capable of deceiving even experts. In a context where insecurity is rising in big cities, owning luxury items now makes one a target for thieves. Many therefore turn to these alternatives, sometimes more out of pragmatism than real choice. The rise of counterfeiting sadly illustrates a luxury world that, by forgetting its values, has lost part of its essence.
But Audrey’s concerns go beyond luxury. She also warns against the insane acceleration of overconsumption, particularly in fashion and beauty. A striking example: Advent calendars. Once symbols of magic and surprise, they have now been transformed into marketing products, available for pre-order as early as August. Some brands even release several editions per year, breaking the magic of the moment and pushing people to buy earlier and faster. What does this phenomenon say about our relationship to consumption? Our lives are now structured by the shopping calendar (sales, Black Friday, holiday season), as if living had been replaced by consuming. And all signs suggest that this spiral will only intensify in 2025 and 2026.The role of influence
Faced with this system, Audrey has chosen a different approach to influence (or “de-influence,” as she playfully calls it). She refuses partnerships with brands that do not align with her values, even if it means turning down tempting offers. She reminds us that a feed saturated with paid collaborations ultimately harms a creator’s credibility.
Instead, she spontaneously gives visibility to small French cosmetic houses, such as Oden, a brand that works with 100% local ingredients in full transparency and quality. She is convinced that in a sector dominated by marketing giants and their colossal budgets, it is vital to extend a hand to smaller players.
In this way, she champions a more altruistic influence, one that highlights brands because they deserve it, not because they pay for it. A return to authenticity that, in her view, will be the key to the sector’s future.Buy less, buy better
At the heart of her message is a simple credo: buy less, but better. With more than 100 billion garments produced every year for only 8 billion people, Audrey calls for urgent awareness.
She invites everyone to ask the right questions before any purchase:1Do we really need it, or is it a whim dictated by a passing trend?
2Let’s consider the durability of the piece : choosing fabrics that respect the planet and health (certified wool, organic cotton, cashmere that guarantees animal welfare, etc.)
3Let’s favor brands that invest in respectful and transparent manufacturing methods
And of course, let’s turn to second-hand as much as possible !
These simple reflexes not only reduce our impact, but also restore meaning to our consumption.
What can we learn from Audrey ?
Born in the late 1980s, Audrey still carries a touch of nostalgia for a time when each technological innovation felt like a true discovery, bringing collective wonder.
These novelties revolutionized daily life, simplified households, and sparked genuine joy, almost childlike. Today, she laments a society “blasé about everything,” where little sparks amazement and where we live more according to product launches than to the present moment.
This observation ties directly into her fights: distorted luxury, over-commercialized influence, out-of-control consumption. All are connected. Her commitment is to bring back consciousness into our choices, to ask ourselves what truly makes us happy, what we are really chasing, and to not get caught in the cult of “always more.”
Her voice reminds us, with strength and kindness, never to lose sight of the essentials: people, the planet, and the simple joy of living in the moment.Bonus : Audrey’s dream Solar Circle day
“My ideal Solar Circle day would take place in the countryside, preferably in summer, haha.
In the morning: a walk with animals in a shelter, followed by filming video portraits of those who haven’t yet found a family. Each participant could then share the portrait of the animal of her choice on her social networks, in order to encourage adoption.
In the afternoon: fruit picking — peaches, mirabelles, or others depending on the season — leading into a big jam- and crêpe-making workshop at snack time.
Finally, the day would end with a barbecue-apéro-karaoke in front of a magnificent sunset, because summer evenings have always held something magical in my eyes.
My message is that the simplest and most authentic things are the ones that truly nourish us.”
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